muffinespixels

brighton based digital artist

3d product rendering

What is 3D product rendering?

3D product rendering is the process of creating high-quality, photorealistic images of products using computer-generated models. It replaces traditional photography, offering more flexibility, precision, and creative control.

Why 3D rendering?

Unlike traditional photography, 3D rendering allows for unlimited adjustments without reshooting. Products can be modified, recolored, or retextured instantly, saving time and costs. It also enables the creation of visuals before a product physically exists, making it ideal for marketing, prototyping, and e-commerce.